SoftSnug is founded by a group of sport textile enthusiasts that work on breakthrough fabrics and innovative infusion techniques. Our apparel elevates sensation and performance.

We design our products with professional instructors and fashion athletes. No pills, no procedures, just a stylishly effective apparel to complement your workout sessions.

Our product experiences are engineered to meet our customers’ bodily and emotional needs and encourage vital performance possible – from apparel to accessories.

Everything we make is rooted in the Science of Feel & Performance.

Over 100,000 pieces of Soft Snug has been sold, with excited reviews. All our products can be bought online, but for those in Malaysia who would still love to see and feel Soft Snug before buying may do so in our showroom in Prime Axis, Taman Sri Muda Shah Alam.

Make your workout sessions count, do it with Soft Snug!

SoftSnug Brand is owned and managed by


Company registration No:  1195367T

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